Effect of external macro environment on the formation of marketing commodity policy agricultural enterprises

  • S. Tkach Lviv National University of Veterinary Medicine and Biotechnologies
  • I. Urban Lviv National University of Veterinary Medicine and Biotechnologies
Keywords: macro environment, marketing, scientific factors, political and legal factors, information, socio-cultural factors


The article discusses the impact of the external macro environment for the formation marketing commodity policy agricultural enterprises. On the analyzed both external macro for any agricultural enterprise can open new opportunities and create new threats. Since, then the macro is uncontrolled enterprise should be guided well in it, it track changes and react quickly to them. If any changes which may create for the agricultural enterprises more favorable conditions for the production or marketing, it must make definite adjustments in the strategy of its activities, in order to make the most of these conditions. External power macro and carry a threat to the company, whereas one should take measures to prevent and reduce the negative impact on them. The problem and the necessary conditions of the commercial policy of agricultural enterprises. The basic problems of development of commercial policy for businesses and current conditions. Soundly the necessity of forming marketing commodity policy agricultural enterprises, taking into account the needs and behavior of consumers, promote agricultural products on the market. The main link macro environment that to some extent affect are: economic, natural and environmental, information, scientific, technical, political, legal, socio-cultural and international environment.


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Tkach, S., & Urban, I. (2017). Effect of external macro environment on the formation of marketing commodity policy agricultural enterprises. Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. Series "Economical Sciences", 19(76), 108-111. https://doi.org/10.15421/nvlvet7621
Economic efficiency of production and agricultural products alteration