THE ASPECTS, FACTORS AND FUNCTIONS OF FARMS’ PRODUCT POLICY
In this article, the meaning of the farms’ product policy forming process is defined. The marketing aspects on such type of companies are specified. The factors that affect the marketing product policy on farms were analysed.
The factors, influence of which distinguish the marketing of product policy on farms, and marketing, as such, at the agricultural companies from companies of other branches, are identified. The aspects of agricultural marketing in the current situation in agriculture in Ukraine were pointed. The main objective and the subjective side, causing difficulty in implementing effective marketing product policy of farms. A comparison of market characteristics for farms in countries with developed economies and Ukraine.
Briefly noted obstacles which are needed to pass by farms on the way to market of agricultural products of European countries. Established the key factors that have influence in the formation of product policy and produced a mechanism to continuously review and consideration of changes in the decision–making process.
Presented particular importance of marketing planning for farming, given the specificity and importance for the population of agricultural products.
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