INCREASE ECONOMIC EFFICIENCY OF MARKETING OF THE STRAWBERRY INTO PROCESSING MARKET


  • T. Pentsak Lviv National University of Veterinary Medicine and Biotechnologies named after S.Z. Gzhytskyi
  • A. Halyas Lviv National University of Veterinary Medicine and Biotechnologies named after S.Z. Gzhytskyi
Keywords: economic effectiveness, strawberry, sale, industrial market, freezing, marketing, enterprise, cooperatives

Abstract

In current conditions berries production is concentrated on implementation of modern technologies of production and marketing of berries products for increasing of profitability. Planning activities Ukrainian strawberry producers are mainly focused on selling to fresh market through wholesale markets and supermarkets. In the same time majority of them do not take into consideration opportunities given by industrial market. They are ruled by judgment that industrial market consume only low quality, second sort berries. In the article conducted analysis of current situation with strawberry sale by agricultural enterprises and householders for processing, in particular for freezing. Described ways of strawberry sale economic effectiveness increasing through respecting of production, handling and harvesting technologies by producers. Analyzed opportunities to sell berries by small producers through agricultural services cooperatives.   

Proved that in strawberry producers from Western Ukraine there is opportunity to sell strawberry to industrial market including frozen apart fresh one. But strawberry should correspond to quality requirement. In the same time the quality of berries begin from plantation and end by right harvesting period and logistic from the field to cooling chamber.

 

References

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Published
2016-09-01
How to Cite
Pentsak, T., & Halyas, A. (2016). INCREASE ECONOMIC EFFICIENCY OF MARKETING OF THE STRAWBERRY INTO PROCESSING MARKET. Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. Series Economical Sciences, 18(2), 113-117. https://doi.org/10.15421/nvlvet6922
Section
Economic efficiency of production and agricultural products alteration