PLACE OF MERCHANTABILITY AND MARKETING IN THE FOREIGN POLICY OF AGRICULTURAL ENTERPRISES


  • S. Kravtsiv Lviv National University of Veterinary Medicine and Biotechnologies
  • I. Urban Lviv National University of Veterinary Medicine and Biotechnologies
  • I. Kravtsiv Lviv National University of Veterinary Medicine and Biotechnologies
Keywords: product, product policy, revenue, sales, producers, turnover, foreign trade, agriculture, market, quality, range, competitiveness, agricultural enterprises

Abstract

The article considers alternative approaches to solving the problems of foreign economic activity of agricultural enterprises. Formulated objectives, goals and conditions improve and enhance the competitiveness of domestic agricultural production, protect the domestic market from unfair competition and the supply of agricultural products that can be produced in Ukraine. Especially important for agricultural enterprises in Ukraine is manufacturing competitive products for a civilized sales in foreign markets in order to obtain maximum profits from producers to implement them. Foreign trade of agricultural enterprises Ukraine in view of organizational, economic, managerial and adaptive aspects of currently undergoing a complex historical stage of development, operating in hard and deformed mode. The objective of the agricultural enterprises engaged in foreign economic activity must continuously improve marketing commodity policy that will allow them to provide a range of stable structure, to ensure continuous and stable sales revenue.

 

Author Biographies

S. Kravtsiv, Lviv National University of Veterinary Medicine and Biotechnologies
assistant
I. Urban, Lviv National University of Veterinary Medicine and Biotechnologies
assistant
I. Kravtsiv, Lviv National University of Veterinary Medicine and Biotechnologies
assistant

References

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Published
2015-03-07
How to Cite
Kravtsiv, S., Urban, I., & Kravtsiv, I. (2015). PLACE OF MERCHANTABILITY AND MARKETING IN THE FOREIGN POLICY OF AGRICULTURAL ENTERPRISES. Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. Series Economical Sciences, 17(4), 260-264. Retrieved from https://nvlvet.com.ua/index.php/economy/article/view/3379
Section
Economic efficiency of production and agricultural products alteration