THE PRINCIPLES OF MARKETING CONTROL OF PHARMACEUTICAL ENTERPRISES


  • I. Olenich LNU of Veterinary Medicine and Biotechnologies named after S.Z. Gzhytskyj
  • B. V. Gutyj LNU of Veterinary Medicine and Biotechnologies named after S.Z. Gzhytskyj
  • I. Khariv LNU of Veterinary Medicine and Biotechnologies named after S.Z. Gzhytskyj
  • I. Smolynets LNU of Veterinary Medicine and Biotechnologies named after S.Z. Gzhytskyj
Keywords: marketing, controlling, planning, management, pharmaceutical enterprises

Abstract

The article deals with the principles of marketing control. Control as one of the functions of management of industrial and commercial activities of pharmaceutical enterprises – this is a form of targeting staff, system of monitoring of its activities, comparison of actual results with the planned activities. It allows to produce adjusting influence on factors managed by pharmaceutical enterprise, and recommendations with adaptation activities of the enterprise to uncontrollable factors.

 

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Published
2015-04-09
How to Cite
Olenich, I., Gutyj, B. V., Khariv, I., & Smolynets, I. (2015). THE PRINCIPLES OF MARKETING CONTROL OF PHARMACEUTICAL ENTERPRISES. Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. Series Economical Sciences, 17(4), 306-309. Retrieved from https://nvlvet.com.ua/index.php/economy/article/view/3386
Section
Economic efficiency of production and agricultural products alteration