THE STRATEGY AND TACTICS OF PHARMACEUTICAL MARKETING


  • I. Olenich Lviv National University of Veterinary Medicine and Biotechnologies
  • I. Khariv Lviv National University of Veterinary Medicine and Biotechnologies
  • B. Gutyj Lviv National University of Veterinary Medicine and Biotechnologies
  • I. Smolynets Львовский национальный университет ветеринарной медицины и биотехнологий
Keywords: marketing, planning, management, strategy, tactics, pharmaceutical enterprises

Abstract

The article deals with the strategy and tactics of pharmaceutical marketing. The process of analysis of market opportunities, selecting of target markets, marketing complex development and implementation of marketing activities to achieve the purposes  of pharmaceutical enterprises is carried out with the help of marketing  management. The main functions of management of pharmaceutical marketing is a pharmaceutical market research, planning of marketing activities, implementation of marketing plans and marketing control. Herewith this includes the function of preplanned analysis and  the function of marketing plan realization of general management functions of«organizing» and «motivation».

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Published
2015-03-17
How to Cite
Olenich, I., Khariv, I., Gutyj, B., & Smolynets, I. (2015). THE STRATEGY AND TACTICS OF PHARMACEUTICAL MARKETING. Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. Series Economical Sciences, 17(4), 310-314. Retrieved from https://nvlvet.com.ua/index.php/economy/article/view/3387
Section
Economic efficiency of production and agricultural products alteration