THE STRATEGY AND TACTICS OF PHARMACEUTICAL MARKETING
Abstract
The article deals with the strategy and tactics of pharmaceutical marketing. The process of analysis of market opportunities, selecting of target markets, marketing complex development and implementation of marketing activities to achieve the purposes of pharmaceutical enterprises is carried out with the help of marketing management. The main functions of management of pharmaceutical marketing is a pharmaceutical market research, planning of marketing activities, implementation of marketing plans and marketing control. Herewith this includes the function of preplanned analysis and the function of marketing plan realization of general management functions of«organizing» and «motivation».
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