MARKETING SUPPORT MILK PRODUCTION BY AGRICULTURAL ENTERPRISES OF LVIV REGION


  • R. V. Seniv Lviv national university of veterinary medicine and biotechnogies
Keywords: milk marketing activity, intensification, concentration, dairy cattle, marketing support, milk production, milk processing, food safety

Abstract

The essence, main principles and objectives of marketing activity in modern conditions. Some aspects of improving the marketing of milk producing enterprises in Lviv region. Courtesy assessment of milk production enterprises of the agricultural sector, analyzed the marketing activities of enterprises milk product directly reasonably investigated effectiveness and its impact on system sales. Directions marketing of milk production at national level and at rehionalnomi Dreams partnership relations. Improved forming a regional vertical market at the heart of which is molocharska Association.

 

Author Biography

R. V. Seniv, Lviv national university of veterinary medicine and biotechnogies
Candidate of Economic Sciences

References

Bondarenko, V. M. Rozvytok efektyvnogo vyrobnyctva moloka ta jogo pererobka v Ukrai'ni / V. M. Bondarenko // Ekonomika APK. – 2008 - №5. – S. 61 – 64. (in Ukrainian).

Dovzhyk, O. O. Ekonomichnyj mehanizm pidvyshhennja efektyvnosti molochnogo skotarstva v Ukrai'ni / Shh. Shh. Dovzhyk // Visnyk HNAU: Serija: «Ekonomika APK i pryrodokorystuvannja». – 2007. – №6. – S. 250–260. (in Ukrainian).

Vasyl'chak, S. V. Formuvannja ta rozvytok regional'nogo rynku moloka i molochnyh produktiv // Vasyl'chak S. V. Monografija. – L'viv: NVF «Ukrai'ns'ki tehnologii'», 2005. – 240 s. (in Ukrainian).

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PDF Downloads: 11
Published
2015-03-17
How to Cite
Seniv, R. V. (2015). MARKETING SUPPORT MILK PRODUCTION BY AGRICULTURAL ENTERPRISES OF LVIV REGION. Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies. Series Economical Sciences, 17(4), 337-339. Retrieved from https://nvlvet.com.ua/index.php/economy/article/view/3393
Section
Economic efficiency of production and agricultural products alteration