Insurance of tourist activity in Ukraine
At present, tourism insurance is in high demand in Ukraine, as there has been a big tendency in recent years to increase the number of people traveling abroad. The reason for such growth in the tourism sector is primarily due to a change in the way of life of Ukrainian citizens, the adoption of a visa-free regime, adequate prices for rest and quality of service provision in comparison with domestic ones. The modern insurance market offers a large assortment of insurance products, which enables it to integrate with other sectors of the economy. Tourist activity in its economic nature is characterized by a high degree of riskiness, and therefore its effective functioning is impossible without insurance. All developed countries have long introduced insurance in the tourist market for the successful functioning of this industry and the state economy as a whole. The issue of insurance in tourism in the Ukrainian market is problematic, as it is characterized by low awareness and trust in the population, insufficient attention from the state authorities. Insurance and tourism are of great importance for the development of the economy. The growth of the dynamics of international tourist flows requires the strengthening of the quality requirements of tourist services and the existence of the insurance market. Insurance of tourism industry is a new type of insurance in Ukraine, the study and analysis of the problems of this type of insurance is not perfect and little studied by domestic scientists, in contrast to foreign ones. The tourism industry always has a certain danger to the life of both tourists and its employees. Natural disasters, accidents and other unforeseen events can affect the balanced activities of the tourist complex. After all, with the development of scientific and technological progress, the natural and industrial-economic cataclysms are not decreasing, but on the contrary increasing. In order to ensure the stable operation of travel companies and to ensure quality recreation for tourists in various areas of high risk, there are various risk management tools, one of which is insurance. Insurance as a component of the security system in the tourism industry helps to stabilize the activity of tourism enterprises and tour operator companies, as well as safety of tourist trips both in Ukraine and abroad.
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